Voice of the Customer (VOC) Training
Description:
SBTI’s Voice of the Customer (VOC) training is built around a proven roadmap that has delivered market-leading products better, faster and more consistently. The key to VOC is a step-by-step process for rapidly identifying and quantifying customer needs in a systematic way so that your new products and services deliver not only what the customer needs, but key features they don’t even realize they want. Known as “delighters,” VOC will turn your products into the “must have” by the market leaders you serve.
Benefits:
- Identify unmet and unspecified customer needs
- Deliver better products and services to market faster
- Establish linkage between marketing data and development activities
Key Topics:
- Concept Engineering
- Quality Functional Deployment (QFD)
- Pugh Concept Selection
- Market Segmentation
- Interviewing Methods
- Concept testing
Also Available:
Six Sigma for Sales
Quality Function Deployment (QFD) Workshop
KJ / QFD Workshop
Design For Assembly (DFA) Workshop
TRIZ Workshop
| Print This Page | Email Page |
