New Product Development

New Product Development

Not Just Design – Commercialization.

Strategic deployment of Lean and Six Sigma worldwide always has a top-line focus as well as a bottom-line focus. Achieving top-line improvement requires new, innovative products and services with features that excite your current and potential global customers. Successful Innovation with high-probability is achieved with disciplined approaches and strategically-aligned projects. Design for Six Sigma(pdf) (DFSS) and Marketing for Six Sigma(pdf) (MFSS) processes begin with market segmentation and business analysis, ending with meeting the needs of customers with innovative, robust products.

Using a start-to-finish case study, a practical roadmap and easy templates, Commercializing Great Products with Design for Six Sigma shows how to optimize every stage of product commercialization. Drawing on 65 years of product experience, the authors, Randy Perry and David Bacon show how to make better product and portfolio decisions; develop better business cases and benefit assessments; create better concepts and designs; scale up manufacturing more effectively; and execute better launches.

For an introduction and overview of Lean Product Development™, read: Lean Product Development™ (pdf)


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